Six concrete moves to get your brand named in an AI answer — without gaming anything.
Your next customer might never type your name into Google. They’ll ask an assistant “what’s the best option for X” — and take the two or three names it hands back. If you’re not one of them, you never entered the conversation.
Keyword lists were built for a search box. AI answers are built around questions — full, messy, human ones. The work starts by mapping the prompts your buyers actually ask, then seeing who gets named today.
That last step is where most brands stop looking — and it’s the one that moves the needle.
If you can’t see which prompts you lose, you can’t win them back.
Models rarely cite your homepage. They cite Reddit threads, review sites, and independent comparison pages. Getting mentioned is downstream of showing up — credibly — in those places.
Track it, work the sources, and re-check on a schedule. The brands winning AI answers today aren’t louder — they’re just the ones paying attention while everyone else guesses.